Velocity with Sherri Barna

Facebook’s Financial Loss: Lessons in Diversification for Small Businesses | Ep 19

n this episode, I delve into the recent financial loss incurred by Facebook (now known as Meta) during the first quarter of 2023. The significance of this event extends beyond mere numbers, serving as a wake-up call for small businesses heavily reliant on the platform.

Join me as I explore the implications and discuss why it's crucial not to place all our eggs in the Meta basket. I uncover the reasons behind Facebook's financial setback and analyze its broader implications.

This financial loss emphasizes the importance of diversifying content distribution across multiple platforms. By over-relying on a single platform, small businesses become vulnerable to the uncertainties and fluctuations that can occur. Furthermore, this incident sheds light on the differing priorities between Facebook and its competitor, TikTok.

I delve into how TikTok's emphasis on entertainment content over the traditional social graph has shaped its success. The algorithmic approach adopted by TikTok has allowed random accounts to gain exposure, ultimately rewarding entertaining and engaging content.

What is the potential consequence of Facebook's financial loss and how does it relate to you as a business owner? Listen on Spotify or watch full episode here!

Maximizing Efficiency: Streamlining Your Content Workflow with a Calendar | Ep 18

I get asked lots of questions about content calendars and decided to dedicate an episode just to this concept!

Join me as I explore the ins and outs of planning, organizing, and executing a successful content strategy. We'll uncover the secrets behind creating a killer content calendar that ensures consistency, drives engagement, and aligns with your business goals.

Whether you're a seasoned marketer or just starting out, this podcast offers valuable insights, expert tips, and practical step-by-step guidance. From brainstorming content ideas to scheduling and tracking your progress, we cover it all.

Get ready to unlock the potential of your content strategy, streamline your workflow, and skyrocket your results.

If you're ready to transform your content marketing game, join us on Velocity Podcast as we explore the transformative power of a content calendar. Subscribe now and never miss an episode!

Fraud Unveiled and Mindsets Transformed: A Conversation with John Ball | Ep 17

Welcome to our special episode of Velocity podcast! In this installment, we have the honor of hosting author and speaker, John Ball, who has captivated audiences with his profound insights into two fascinating subjects: business fraud and mindset.

In the first part of our conversation, John delves into the captivating world of business fraud, sharing his expertise on the strategies employed by unscrupulous individuals and organizations.

With his extensive knowledge and experience, John uncovers the various types of fraud that exist in the corporate landscape and offers invaluable advice on how individuals and companies can protect themselves against these deceitful practices.

Prepare to be enlightened as John reveals the inner workings of fraud and imparts practical tips to safeguard your business interests.

Moving on to the second part of our discussion, John shifts gears and explores the power of mindset. Drawing from his latest book, The Intruder, he provides profound insights into the ways in which our thinking patterns influence our success and happiness.

John's thought-provoking ideas inspire listeners to examine their own mindsets, challenge limiting beliefs, and embrace a more positive and growth-oriented approach to life. Whether you're seeking personal growth or professional achievement, John's wisdom will empower you to cultivate a mindset that opens doors to endless possibilities.

Join us on this insightful journey as John Ball unravels the intriguing realms of business fraud and mindset. Get ready to gain practical strategies, invaluable knowledge, and a renewed perspective that will transform the way you navigate the world of business and approach life's challenges.

For more information visit http://johnball.ca

Ep 16 Creating Killer Content w Special Guest Jason Elkins and Charles Alexander.

Are you struggling to create great content that engages and connects with your audience? In this episode, we're joined by special guests Jason Elkins and Charles Alexander, who share their insights and tips on how to create compelling content that resonates with your target audience.

From identifying your audience's needs and interests to finding your unique voice and style, Jason and Charles offer practical advice that you can apply to your content strategy today.

Whether you're a business owner, marketer, or content creator, this episode will help you take your content game to the next level. Tune in now and get ready to create content that truly connects with your audience!

 

**Don't forget to subscribe to the Velocity Podcast!

Crafting Success: Using Social Media to Boost Your Craft Vendor Business

If you are a crafter and have booths to sell your crafts, this episode will help you get more foot traffic and increase your sales!

This is a snippet of a talk I gave at the Makers Market, talking to vendors who want to use Social Media to boost their business. 

I share insights into creating an engaging social media strategy, including tips for posting high-quality photos, leveraging Instagram Stories, promoting events, partnering with event organizers, and engaging with followers. Tune in to learn how to master social media for your craft business and take your sales to the next level.

 

 

 

Building Your Personal Brand w Special Guest Jeff Thibodeau| Ep 14

Welcome to Velocity Podcast! In today's episode, we continue our conversation with Jeff Thibodeau on the topic of building a personal brand. Jeff is a seasoned entrepreneur and branding expert who has helped countless individuals and businesses establish a strong online presence. In part two of our interview, Jeff shares his insights and strategies for creating a personal brand that resonates with your audience and sets you apart from the competition. Whether you're an entrepreneur, freelancer, or simply looking to enhance your online presence, this episode is packed with valuable advice and actionable tips to help you build a successful personal brand. So, sit back, relax, and join us for another exciting episode of Velocity Podcast!

Ep 13 Insights from a Performance Business Coach with Jeff Thibodeau (Part 1)

Looking to optimize your business performance? This week's episode of the Velocity Podcast features special guest Jeff Thibodeau, a performance business coach who shares his expertise on systems, processes, and time management. Tune in to learn practical tips and strategies for improving your business efficiency and maximizing productivity. Whether you're a seasoned entrepreneur or just starting out, Jeff's insights are sure to help you take your business to the next level. Don't miss this episode of the Velocity Podcast!

Ep 12 Stop The Scroll: 3 Strategies For Crafting Compelling Content

STOP THE SCROLL!

Are you looking to create content that will engage your audience on social media? In this podcast, we discuss the importance of great content and provide three strategies for crafting compelling posts that will capture your followers’ attention. Tune in to learn how to maximize your social media reach with quality content!

Ep 11 Picture Perfect: Unlocking the Benefits of Lifestyle Photoshoots for Businesses

Are you looking to promote your business and make a lasting impression with potential customers? Look no further! In this podcast, I discuss the importance of lifestyle photoshoots and how they can help boost sales and brand recognition. I will also provide tips and advice on how to get the most out of a lifestyle photoshoot. Tune in to learn more about this powerful marketing tool and how to make it work for you and your business!

Ep 10 DIY Website Optimization: 3 Simple Strategies for Small Business Owners

Are you a small business owner who is looking for ways to optimize your website without hiring a professional? Look no further! In this podcast with special guest Trevor Cherewka, we'll explore 3 simple strategies that you can use to optimize your website on your own. Discover how to take advantage of SEO, utilize content marketing, and leverage social media to create a powerful website that will help you achieve your business goals. Tune in now for all the tips and tricks you need to get started!

 

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